Property Marketing: How to Attract Quality Tenants

Property Marketing: How to Attract Quality Tenants

Picture tenants who trash your beautiful property, never inform you of maintenance needs and fail to pay rent on time. Without a process in place, you may only attract troublesome, new tenants. Before that happens, use these property marketing tips to find tenants you want.

The best tenants will pay on time and respect your property. Retaining them long-term ensures you have an ongoing source of income. Start finding new tenants you can trust today!

Understand Your Target Audience

If you want to find the perfect tenants, start by defining who they are. Consider:

  • Age
  • Gender
  • Marital status
  • Buying behaviors
  • Online behaviors
  • Career
  • Education
  • Income
  • Hobbies
  • Interests

Specifying your target audience can make your marketing efforts more effective. You can tailor your marketing messages to ensure they resonate with potential tenants.

A highly targeted marketing strategy is more cost-effective. You can generate more leads and potentially lower your vacancy rate. Personalization can boost your marketing ROI by eight times!

Once you find the perfect tenants, use tenant screening to ensure they meet your expectations. Avoid renters with a criminal background or a history of late rent payments. You can learn more about our tenant screening process here.

Optimize Your Listing

Optimize your listing to ensure it appeals to your target audience.

Hire a professional photographer to take high-quality photos that highlight the property's unique features. Use virtual tours that allow potential tenants to explore the property remotely. Bring the property to life with eye-catching, engaging video content.

Write a compelling description that helps your listing stand out from other properties in the area. Mention amenities and nearby venues that appeal to your target audience.

Use keywords to optimize the listing for search engines. About 75% of search engine users never look beyond the first page of results. If you're not optimizing your listings, people may never find them!

Use Multiple Marketing Channels

Share photos and videos of your property on multiple sites. A multi-channel marketing strategy will help you maximize your reach.

Use social media platforms like Facebook and Instagram to create engaging, targeted ads. Email marketing campaigns will help you nurture the leads you generate. Showcase the unique features only your property can offer.

If you're unsure how to find tenants through online marketing, work with a property management company. They can help you develop a strategy with your ideal tenants in mind.

Create Referral Programs

Ask your current tenants for help. Create referral programs and reward your renters for each referral they bring in. For example, you can cut their rent price for the next month or give them a gift card.

Encourage your tenants to share their reviews online. Positive reviews will benefit your brand as a landlord. New tenants may feel more inclined to trust you after reading a review.

Invest in Property Marketing Today

Don't miss your chance to start reaching new tenants. Instead, use these property marketing tips to help your listing stand out. With these tips, you can attract tenants you'll want to retain long-term.

Remember, you don't have to do it all alone. PMI Northern Utah has nearly 20 years of industry experience. As the number one property management company, we can help you avoid long-term vacancies.

Contact us today to discover how we can help you find tenants.